Partners

Common Source, Royal Jaarbeurs / VNU Europe BV and HubOrange! have formed a strategic partnership, focused on accelerating the development of robust, regional and regenerative food systems in cities and metropolitan areas worldwide, with the joint programme ‘Cities Leading Food Production’. This collaboration aims to further develop learning business ecosystems to empower communities, organize networks, create partnerships, develop projects and drive innovation in sustainable food production and distribution.

Our first milestone for ‘Cities leading food production’ was the co-creation event at VIV Asia in Bangkok, Thailand in March 2025. The next milestone for our programme is set at VIV MEA in Abu Dhabi, UAE, in November 2025.

The official launch of the ‘Cities leading food production’ business community at VIV Europe in Utrecht, the Netherlands in June 2026, will mark the international roll-out of the initiative.

Photographer: MichielTon.com
From left to right: Mark Frederiks (Common Source), Noud Janssen (HubOrange!), HRH Prince Carlos de Bourbon de Parme (Compazz Foundation), Jeroen van Hooff (Royal Jaarbeurs / VNU Group), Albert Hoekerswever (HubOrange!) and Renate Wiendels (VIV Worldwide).

Royal Jaarbeurs

About Royal Jaarbeurs

Royal Jaarbeurs was founded in 1916 to promote trade and industry. Now more than 105 years later, this ambition still forms the foundation of Jaarbeurs. Jaarbeurs organizes and facilitates the most diverse (international) events. From meetings, workshops and training courses to conferences, business events, award ceremonies, shows and large-scale events and exhibitions. Every year, some 2.3 million visitors find their way to Jaarbeurs. Engaging valuable connections is at the heart of everything Jaarbeurs does. Live and online.

Royal Jaarbeurs media kit

Press contact:
Esther Driessen
esther.driessen@jaarbeurs.nl
+31 6 535 80 796

VIV Europe

About VIV Worldwide

VIV Worldwide (by VNU Europe BV) is the business network linking professionals from Feed to Food, offering boundless opportunities to the animal protein supply chain players. VIV Worldwide developed with dedication a network through 40 years of experience and interactions with the industry, becoming today the leading platform in and for some of the most promising markets of the world.

Visit www.viv.net.

Press contact:
Lida Kokkini 
lida@vnueurope.com
+31 6 275 66 284

About HubOrange!

HubOrange! gives stage to innovations and connects networks from the agribusiness and food sector to achieve regionalisation of food production together, in a sustainable and circular way. To HubOrange!, the primary producer is the starting point of innovation.

Press contact:
Ir. Noud Janssen 
welkom@noahnoud.nl
+31 6 419 03 439

About Common Source

Common Source orchestrates collaboration and propels innovation ecosystems forward using nature-inspired gamification principles. Our approach involves implementing a holistic organisational model that integrates the physical food chain with blockchain technology, tokens and smart contracts. Our experience ranges from building regional food systems, developing short food supply chain applications, to EU partnerships for local food system development, community and network building. Common Source leads the EU4Advice Living Lab for Central Europe in the Amsterdam Metropolitan Area and Utrecht.

Read our scientific paper.

Press contact:
Mark Frederiks
+31 6 113 75 921

About Compazz Foundation

Compazz is an independent foundation dedicated to propelling the circular economy, as well as fostering sustainable innovation and transition. It accomplishes this mission through initiating, advising, guiding, and inspiring various projects, organisations, and individuals who harbor ambitions in these crucial areas.

Leveraging its high-quality (inter)national network, Compazz actively engages in resolving issues where circular initiatives or sustainable innovations encounter obstacles that may cause delays. By working directly on solutions, Compazz plays a pivotal role in overcoming these challenges.

Go to Compazz to learn more.

Press contact:
Marc Heijdeman
info@compazz.org

Programme partners